The Birth of All American Clothing Co: Part 1

March 12, 2012 2 min read 2 Comments

This is the story of how the All American Clothing Co. began. In this section I will share with you what owner Lawson Nickol gave up and the sacrifices that he made in order to make a difference.

In 2002, Lawson Nickol had a job in the USA Made jeansmanufacturing business. He loved his job because he felt he was making a difference, he enjoyed it, and he had an income that supported his family. Looking down the road he saw promise of a comfortable retirement with a lifetime of relaxation filled with beaches, boats, and lemonade. But, little did he know  he would approach a bump in the road.

As a sales manager for a USA jeans manufacturer, he believed he was doing the right thing by selling a product that was 'American Made' as mom, apple pie and baseball. One evening while shopping in a retail store, Lawson discovered his company's label on a pair of jeans in a style he had not seen before. His initial reaction was "great, our retail division has branched into a retail chain and that means healthy growth. This is good! "Wrong.... unfortunately that bump in the road had just arrived. Lawson noticed the label indicated "Made in Mexico". With a frantic and disappointing call to headquarters he confirmed the tag was accurate. Suddenly there was a disturbing realization; his employer had begun to outsource.

After the surprise of his 'USA Made' employer beginning to outsource, Lawson had a difficult decision to make. Would he finish out the next couple years in order to enjoy a promising retirement? Or, would Lawson stand up for everything he believed in and sacrifice his personal gains for making a difference in today`s economy?

Find out what Lawson would base his decision on in Part 2...
Logan
All American Clothing Co.


2 Responses

Elsie Burkle
Elsie Burkle

February 09, 2021

This country needs more men like Lawson and B.J.

Regina
Regina

February 09, 2021

Well, thank you Lawson for standing your ground. Everywhere I go, whether with family or meeting someone for the first time in a casual atmosphere – inevitably the conversation will swing in the direction of what’s made in America. Americans are yearning for that label that tells them that a fellow American has a good job, a decent wage and contributing to the comeback of the American economy. The tide IS turning and this movement back to American goods is only getting started.

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