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SAS - San Antonio Shoes

June 23, 2021 2 min read 2 Comments

The story of the San Antonio Shoemakers™(SAS) family begins with its founders, Terry Armstrong and Lew Hayden. The two first met in Pittsfield, Maine, but their passion for making quality footwear led them to San Antonio, Texas. After working for a local shoe company, Terry and Lew struck out on their own.

Terry and Lew had a vision of how genuine leather shoes should be made. With determination, and the support of their families, the two pooled their resources to start their first factory at 101 New Laredo Hwy in a corner of an unused aircraft hangar on the South side of San Antonio. In 1976, San Antonio Shoemakers was born.

They started small, with just 13 shoemakers and no marketing beyond word of mouth. The SAS reputation grew and became a name people could trust for comfortable, quality footwear. In 1985, SAS opened a factory in Del Rio, Texas, keeping their business in Texas while allowing for expansion.

Now, SAS’s line features everything from walking and athletic shoes to pumps, flats, sandals, and even a new boot for women. The men’s line has expanded to include walking and athletic wear to dress shoes like the Ambassador and Diplomat to a new casual shoe, the Move On, featuring S Motion Technology™.

Carried in 200+ SAS stores and in retailers in the United States, Canada, Mexico, Australia, Korea, Kuwait, UAE, Saudi Arabia, Panama, Chile, Israel and England —the San Antonio Shoemakers brand is a humble American success story, and continues to be a family-owned enterprise driven by an obsession with fit and quality.

Today, SAS continues to handcraft shoes from only the softest, highest quality leather. Just one pair of shoes may go through up to 100 different steps. There are 14 primary operations that take place in their factories like leather selection, die-making, cutting, lasting and more. Within those operations, approximately 80 different skilled pairs of hands are carefully constructing and inspecting each shoe to make sure the SAS shoes you choose are the best made pair of footwear in your closet.