It was 2002, Lawson Nickol had a job he enjoyed and an income that supported his family. As a sales manager for a USA jeans manufacturer, he believed he was doing the right thing by selling a product that was as American as "Mom, apple pie and baseball". One evening while shopping in a retail store he discovered his company's label on a pair of jeans; a style he had not seen before. His initial reaction was "great, our retail division has branched into a retail chain and that means healthy growth. This is good!"Wrong.... Lawson noticed the label indicated "Made in Mexico". With a frantic and disappointing call to headquarters he confirmed the tag was accurate. Suddenly there was a disturbing realization; his employer had begun to outsource... Watch the video above for the rest of the story!
"Our mission is to support USA families and jobs by producing high-quality clothing in the USA at an affordable price. By keeping our production in the USA we provide jobs and a tax base that supports our communities."
"We care about our country and the people in it; if we were only in it for money we would move our production overseas. We will NOT trade USA jobs for foreign profits..."