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All American Clothing Featured on PBS

The Beginning

It was 2002, Lawson Nickol had a job he enjoyed and an income that supported his family. As a sales manager for a USA jeans manufacturer, he believed he was doing the right thing by selling a product that was as American as “Mom, apple pie and baseball”. One evening while shopping in a retail store he discovered his company’s label on a pair of jeans; a style he had not seen before. His initial reaction was “great, our retail division has branched into a retail chain and that means healthy growth. This is good!”Wrong…. Lawson noticed the label indicated “Made in Mexico”. With a frantic and disappointing call to headquarters he confirmed the tag was accurate. Suddenly there was a disturbing realization; his employer had begun to outsource…  Watch the video above for the rest of the story!

Our Mission

“Our mission is to support USA families and jobs by producing high-quality clothing in the USA at an affordable price. By keeping our production in the USA we provide jobs and a tax base that supports our communities.”

“We care about our country and the people in it; if we were only in it for money we would move our production overseas. We will NOT trade USA jobs for foreign profits…”

18 thoughts on “All American Clothing Featured on PBS

  1. I love All American Clothing. I try to buy everything I wear from this company. American Manufacturing these days has been lost to cheap labor and shody workmanship. Made in America = Quality products and excellent workmanship. it’s about “Pride in workmanship” something that has been lost in American manufacturing. Buy American.

  2. Thanks for all your hard work and thanks to the talent you have found and help be great craftsmen and women. What you do I also believe in. Good jobs for good people.

  3. Thank you Mr. Lawson as a retired union laborer I try my best to buy American Made products, I will be wearing your products with pride. We need more people like you and your family, I hope someday I can meet you and shake your hand.

  4. I recently purchased an American made cardigan from a seller in New York. It’s 50 years old. Great condition. Good quality. And here in England people are very complimentary of it.

  5. I discovered your company for the first time this morning when you were mentioned in a news article I was reading. What you’re doing is near and dear to my heart. Growing up in Upper Michigan, I never would have dreamed the day would come when it would be nearly impossible to find American-made clothing in stores. I now live in the center of the old southern textile belt (Burlington, N.C.), and I’ve seen first hand the effects of offshoring on the local economy. I’ll be ordering from you and I’m hopeful that as a country we’re starting to see the light on the importance of supporting our own manufacturing.

  6. I saw your story on Facebook and so impressed. I try really hard to find American made clothing and it is wonderful that I came across your page. Watched your video, Now even more impressed. Will be purchasing soon

  7. We have been looking for a company like yours for a long time, the video is something every American should see. Could you consider a line of FRC clothing – jeans and shirts? It is required clothing for all of us who work in the oil and gas industry, it would be a hit! Keep up the good fight

  8. Thanks Lawson for your perseverance. I have been a union member for over thirty five years and would always buy U.S.A. made work wear , and over the years it has become increasingly more difficult to find Made in USA clothing. I am placing an order and will wear it proudly. God Bless America! Keep up the great work.

  9. I just found out about your company and can’t wait until you have women’s jeans. I will be one of your first customers. As someone said above, every American should watch your video. It is awesome to say the least. I will share your message with family, friends and people I work with so they too can hear your story. Thank you for persevering, Lawson and family and God Bless.

  10. Just found your company and are so excited! We only buy American made products! Thank you and your family for your business! We will shopping with you!

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