Arianna Russel 2

Making it in America: Bodacious Cases

This Week On Making It In America.

The topic of American manufacturing gets bodacious with Arianna Russel of Bodacious Cases!

Please tell us a little about yourself.

I am a 26 year old who was born into the entrepreneurial life. My mother, Cheri Russell, went into labor during the Ozark Craft Fair (1987) on Friday, delivered me in the hallway at Cox South Saturday, then returned to the show on Sunday to work & to show her baby (me) off. I started my first business, Superior Auto Detailing out of the trunk of my Cavalier in 2005 while playing basketball full time, as a Junior in High School. By 2007 I had eight full-time workers.

I am the CEO, owner and inventor of Bodacious Cases, LLC. We are a cell phone case company that produces our products 100% made in America. We currently offer cases for the iPhone 4/4s, iPhone 5 and iPhone 5s. Plus we recently launched our camouflage line cases called "camBo." I believe it takes hard work, dedication, passion & sacrifice in order to succeed.

Can you tell us how Bodacious Cases was founded?

On the 4th of July I was at a family get together at my sister’s house and I was in the hot tub. It didn’t matter it was a Holiday or not, being a business owner I always have my phone on me. I didn’t carry my iPhone in a case at that time, so when I was by water I would put it in a ziploc baggie. This was before Apple or anyone offered the warranties that they do now, or the iCloud to back your phone up. I thought I lost my phone, so I was panicking because my phone has everything on it. It has my contacts, calendar, phone numbers, pictures, emails, everything! It’s like having my life in my pocket. My iPhone was exactly where I left it, but the next day I started researching for a case that was water-resistant, protective, durable, something that was sleek and thin, had a credit card slot on the back, something I could slide in and out of my pocket easily and something I could customize to match my outfit daily and a case that was made in America, so I made one. It took three years to the day to get it from idea to market of actually holding an American made iPhone case in my hand.

Why is American Manufacturing important to you?

American made is important to me for many reasons, one being that my father, Mike is a double Purple Heart Vietnam War Veteran & I feel I owe it to him, to all those who serve, protect & risk so much for our country. Being 100% made in America is a way to thank them for what they do. It is also important to me because I have nieces and nephews and if we keep manufacturing jobs overseas then when they get older they won’t have jobs. I feel manufacturing overseas is a great idea if as the owner I want to make a few extra bucks, but to me it’s about more than just money. Those few extra dollars kill jobs, which is the next generation and I do not want to see that happen. I would rather make less money and and create more American jobs.

Where did your passion for USA manufacturing begin?

My mother has always loved American flags. Growing up we always had flag t-shirts, flags hanging around the house and she’s just a wonderful American woman, so I guess I’ve always had it. As some people say “I get it from my momma.”

I have a picture of me, as a 4 year old, holding an american flag in my hair, clapping and saluting the soldiers as they came back from the Persian Gulf War on April 10, 1991. I’ve always been patriotic and loved soldiers. Anytime I see a soldier or a Veteran wearing a hat I have to shake their hand and tell them thank you for their service.

How have you expressed that passion away from Bodacious Cases?

Well that`s a hard question to answer because Bodacious cases is like 99.9% of my life, but that point .01% when I’m not working I try to spread the bodacious word about why its important to buy American made and how it affects our country when we send our products overseas. Anytime I can I try to explain to my nieces and nephews why I manufacturer “Bo”, who is our logo here in America. I love teaching them and telling them why I am doing what I’m doing, and why it is important to me and how it could affect them in the future.

What is next for Bodacious Cases?

Bodacious Cases has lots of bodacious plans. We are currently looking to expand our product line to other smartphones & tablets. We are trying to raise money so that we can expand quicker and create more jobs. We are looking for a loan, or the right investor to work with to expand Bodacious Cases more. My goal as the CEO and owner is to create 100 American jobs by Dec. 3, 2014. If I do not reach that goal this year, I plan to by 2015.

Your favorite quote?

I have a lot of favorite quotes, some that i’ve wrote, but my favorite is by Steve Jobs of Apple Inc.

“The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.” -Steve Jobs

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About the segments:

‘Making it in America’ is a place where individuals who are passionate about work in America can collectively share ideas, insights, and experiences relative to American manufacturing. Participants will be asked to share the ways in which they are ‘making it in America’ within their respective fields & present ways that we too, can help make a difference with work in America.

Thank you.

Thank you to The Made in America Movement, The Darke Journal, All American Clothing Co., and to all participants for your support.

If you, or someone you know, would be interested in being interviewed on Making it in America, please send inquiries to Boomer Beam at logan@allamericanclothing.com

About the Host:

Boomer Beam is a next generation writer, spokesman, advocate, & marketing professional. His career began in 2011, when he attended his mother`s 25th class reunion, who graduated from high school in 1986. She couldn’t go because she and his father had just moved. So Beam, who was studying Communication Studies at Wittenberg University at the time, went in her place. The rest is a humble beginning... Read more

Brought to you by All American Clothing Co.

Amanda Watkins In Jeans

All American Life: Amanda Watkins

Amanda Watkins joins us on All American Life this week. Here`s what she had to say about recording her upcoming country music album.

I can't believe I'm here.

I'm standing in the historic RCA Studio B in Nashville, TN. The same RCA Studio B where music icons such as Elvis Presley, Dolly Parton, the Everly Borthers and two of my all time favorites, Waylon Jennings and Willie Nelson, recorded their own albums. There are so many emotions running through my head and I can't help but feel like I'm spinning.

I brought my American Flag today to hang from the top of the balcony where Elvis used to make his band stand and watch him do Karate down on the main floor. Yes... that's true.

The flag is from my great uncle’s funeral. He served our Country in WWII.

I've decided to wear only American made clothing today. My All American Clothing Company jeans are fitting right in with the sentiment of my record. It's an American Made record.

All the instruments we are using today were made in the USA - my Gibson L200 guitar, Chris Powell’s Rogers drums and Brian Allen's Lakeland bass. It feels good to reflect on the hard work that has brought me to this day - the years put in, the sweat and many tears lets me know that I've earned this moment.

Nothing feels better than experiencing something that you feel like you've earned. Things like that last a lifetime. Like when something is hand made, from the heart, and the best quality workmanship and materials are put into it. Those things last forever. That's why I love everything American made and that's why I'm using as many American made instruments and gear as possible.

I’m building an American made record. It’s not made from plastic, but from what is unbreakable. It may take time to make and I will run into obstacles, but one thing rings clear throughout my journey, anything worth having is worth fighting for. And I have enough fight in me to last a lifetime.

 

So here I am. I’m thankful for the incredible support and love from my family and friends and thankful for all the hardships bared.

We are cutting a song today called “The Bible” and wanted to share the lyrics with you all.

Hope you enjoy!

Amanda

THE BIBLE

I am a farmer’s daughter
I spend my days in the fields I know
Hard hands just like my father
The sweat of the brow
Taught me how to grow

Every day we're steady like a train
That's heavy from the freight
Night rolls in
When the fields they cry we kneel to the sky

We pray for rain just for survival
With the will of a bullet and a Bible as a gun
You ain't seen hard til it gets harder
We're living off the land
Of the workin’ man
Til the floods come

These days the wind blows stronger
And all my mama does is weep
And I work for two now
Cause all my daddy does is sleep

Every day we're steady like a train
That's heavy from the freight
Night rolls in
When the fields they cry we kneel to the sky

We pray for rain just for survival
With the will of a bullet and a Bible as a gun
You ain't seen hard til it gets harder
We're living off the land
Of the workin man
Til the floods come

The day came when I bartered
Off my land
To another man
And I moved into a city
To live out the dreams
That my father planned

We pray for rain just for survival
With the will of a bullet and a Bible as a gun
You ain't seen hard til it gets harder
We're living off the land
Now my children know it’s the price we've paid just to carry his name

Welcome Spring

Welcome Spring In Style!

It has been a very long and cool winter as record setting temperatures dropped to sub-zero in many parts of the country.

Even today, it is still bitter in some states which means we are even more excited about the upcoming warm temperatures to come with the season of Spring. After all - Spring has officially sprung!

The weather will be warming up before you know it!

We are looking forward to the many outdoor activities one can enjoy in our American made clothing styles.

Here are 10 of our favorite USA made clothing styles for Spring…

For Her:

For Him:

 
 

Dear Santa,

All I want is the creation of more jobs and a better economy. I have been well behaved for much of this year. This was tough during the election, but I was good for the most part. I have kept my promise on manufacturing more items than I ever have before. To be exact, I exported more than $7.1 trillion worth of goods this year which is more than China or any other country on earth. I made more items this past year than any other year throughout my life. This includes my early years of the Industrial Revolution.

Santa, I would like to let the world know that I am back.  I am making progress every day through the efforts of my citizens and their innovations. Will you please let Americans know how important it is to buy items made by me this holiday season?

Last year between Thanksgiving and Christmas Americans spent over $584 billion. Think of how many jobs that could`ve been created if all that had been spent on items made here.

As seen in FOLK Magazine.

Please let my citizens know that I need their support this Christmas. I cannot create more jobs and support a better economy without them. Thank you for your help.

Sincerely,

Uncle Sam

P.S. Enjoy the cookies. I made them all by myself.

Written By Logan Beam – Illustration by Bob Barga
www.allamericanclothing.com

 

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