But not to the owners of All American Clothing Company in Arcanum, a small village that sits an hour north of Dayton in Darke County. The business sells U.S.-made jeans, T-shirts, socks, shoes, and more, primarily online at allamericanclothing.com, and uses technology to show customers its apparel is made in the U.S.
“I won’t disclose profit specifics, but we are a now multi-million dollar company. We grow every year. We haven’t had a down year yet. We are up 10 percent for the year and we expect that to go up as we get into our busier holiday shopping season,” All American Clothing Company co-founder and president B.J. Nickol said.
His father and co-owner Lawson Nickol said more growth is on the horizon.
“We are just about ready to look into wholesale. We have had over 500 companies ask us to make products for them. We are not ready for that yet, but it’s just around the corner,” the senior Nickol said.
Lawson Nickol said he started the company in 2002. He said when his former apparel company employer decided to move jobs to Mexico, he quit two days later and hasn’t looked back.
“We set a two year deadline. We expected it would take some time, and it did. The first two years we took in $1,800, and that’s it. We ate a lot of Cheerios morning, lunch and in the evening to make it, and as we moved into the third year we were making an income,” Lawson Nickol said.
The company moved from an eight-by-eight foot closet “warehouse” to it’s current location at 1 Pop Rite Drive and now has over 40,000 square feet, and employs 12 people, according to All American Clothing Company director of marketing and communications, Logan Beam.
“Our 12 full-time workers can support over 12,000 American jobs in many different industries, from American cotton farmers, to truck drivers, to the U.S.A.-made box the product is shipped in, to the postman who delivers the product to your doorstep. It’s about supporting jobs,” Beam said.
But how can consumers be sure they are getting a product made entirely in the U.S.?
The FTC recently filed a complaint against Columbus-based Made in the USA Brand, which provided a “Made in U.S.A.” certification seal to companies and marketers.